Given that you run an Architectural Business, you'll understand the importance of good quality design work. As with all design professionals, we always aspire to look the best, be a leader and set the trends. Accordingly, it is not that different for a graphic designer as we want to lead the way with innovating new ideas. But, importantly, I design my logos like an Architect designs a building.
First of all, I design and develop my ideas on paper with a pen marker or pencil. But moreover, why is it important to design your logo on paper? Sometimes, the looseness of a sketch is enough to evolve a much bigger idea. However, a real graphic designer should be able to develop any ideas with a sketch
Now I use the word real, as I've come across so many people who literally bought the Adobe Creative Suite and called themselves a graphic designers. Kind of like them buying CAD and calling yourself an architect. Secondly, I often see so many logo designs that are just recycled ideas that often look copied from the internet most of the time from those gig-based websites.
For one thing, most Architectural businesses have attributes like a particular Architect's style or a specific feature of a building they work in. So, in my opinion, this is a great place to start.
If your Architectural business already has a logo, that would be something I'd personally try to work with. However, I don't encourage companies to change logos that quickly. Often many have identities attached already. In this situation, an excellent graphic designer with any logo design experience should be able to help you transition without anyone noticing.
These can be great things to build unique logos based on the business. However, the BB Logo design comes from a cube shape building they were working in. Wowwee Design's style is bold and contemporary, so you'll often see me designing unique shapes and bold typography that works in its most basic form. As a logo designer, I've always put a considerable amount of time into developing something that will be around forever.
